On Page Optimization

Proper On Page Optimization is Crucial to Your SEO Success


Have all your efforts to make search engines understand the essence of your web pages gone in vain? Are you looking for a fast and reliable way of ‘optimizing’ your content pages so that Google shows it on top every time you press the search button? Here is a complete guide for your daunting endeavor for ‘on-page’ search-engine optimization of your website.

A closer look at on-page SEO

On-page SEO aims to improve traffic to your website by making your web pages rank higher on search engines. You can do this by driving signals towards your website for a search query. You can do this by working around on certain components like content, site architecture elements and HTML elements of your website.

Why is on-page SEO imperative?

  • Makes your website be found by your customers, visitors and search engine bots.
  • It is a way of communicating with Google to tell who you are and what your website is all about.
  • Get higher ranking and drive more traffic towards your website.

How to tweak the code?

1 Understand what Google looks for!

You must have heard about using keyword in title, header and metadata description to improve page ranking. But, its all now a clichéd way of optimizing web pages. In 2019, Google picks web pages based on its content by analyzing the ‘search intent’. By search intent I mean, prepare a content that seems to Google to be relevant to what searchers are looking for. Only then, will Google select your webpage as No.1 amongst all competitors.

2 Decrease loading time to improve ranking!

Check the loading speed of your page. Is it taking too long to load? If that’s the case, your website would not be considered for higher rankings. Google has recently announced that mobile page speed would also be considered as a factor for ranking. There are various page speed analysis tools which help you analyze your loading speed and suggest suitable changes to improve speed.

3 Placement of target keywords

Of course, Google and other search engines have changed the way they perceive any search query. However, placing the target keywords in title, meta description and H1 tags does a lot to improve page ranking. It’s the best way to make Google understand that your page has some relevancy the search query. On the other hand, it would be a bad idea to stuff your content with target keywords aimlessly. Instead, you can use synonyms or similar keywords in your content to make it more meaningful.

On-page SEO is not only about ranking high in search engines, but giving what the searchers want. Unless you satisfy Google, levels of optimizations won’t do any good for your website. It’s not about stuffing keywords into meta tags but much more! So get started with these tips and see wonders
happening to your page ranking with minimal effort.

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